Google Analytics Shift from Universal Analytics to GA4 By: Media Matters Worldwide Analytics Department Overview Google Analytics 4 (GA4) is the latest release of Google Analytics. It is designed...
20Jan 2023
21Oct 2022
DIRECT RELIEF & MMWW TEAM UP TO DRIVE RELIEF IN UKRAINE
ABOUT DIRECT RELIEF Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of...
15Feb 2021
2021 Global State of the State
2021 Global State of the State By Jennifer Ziman, Senior Global Media Director 2020 will be remembered as one of the most notorious years in history globally. COVID-19 left its...
09Apr 2020
Adapting B2B Marketing during COVID-19
Adapting B2B Marketing during covid-19 Author: Kim Chrystie, Sr. Director of Strategy at Media Matters Worldwide COVID-19 has been wreaking havoc across the globe, with people practicing “social distancing” and...
25Mar 2020
Adapting Together in Strange Times
Adapting Together in Strange Times Best practices for marketing during COVID-19 Author: Kim Chrystie, Sr. Director of Strategy at Media Matters Worldwide Marketers usually thrive on new phenomena - but...