2021 Global State of the State

2021 Global State of the State By Jennifer Ziman, Senior Global Media Director 2020 will be remembered as one of the most notorious years in history globally.  COVID-19 left its...

Adapting B2B Marketing during COVID-19

Adapting B2B Marketing during covid-19 Author: Kim Chrystie, Sr. Director of Strategy at Media Matters Worldwide COVID-19 has been wreaking havoc across the globe, with people practicing “social distancing” and...

Adapting Together in Strange Times

Adapting Together in Strange Times Best practices for marketing during COVID-19 Author: Kim Chrystie, Sr. Director of Strategy at Media Matters Worldwide Marketers usually thrive on new phenomena - but...

When the Cookie Crumbles

When the Cookie Crumbles Browsers: The Big Three Monopoly Author: Rachael LaManna There are three browsers that rule our digital world: Safari (Apple), Chrome (Google) and Firefox (Mozilla). Half of...

Google Ads Brand Safety Overview
Google Ads Brand Safety

Google Ads Brand Safety Overview Author: Warren Howe Each media channel comes with its own brand safety challenges. Given the reach and breadth of Google Ads–specifically Google Display Network, YouTube, and...