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15May 2024
17 May 2024
2024 ELECTION: POLITICAL SPENDING HITS ALL-TIME: WHAT BRANDS NEED TO KNOW ABOUT MEDIA DURING THE ELECTION

2024 ELECTION: POLITICAL SPENDING HITS ALL-TIME WHAT BRANDS NEED TO KNOW ABOUT MEDIA DURING THE ELECTION By: John B. McGrane, Director of Brand Communications   Political ad spending is expected...

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16Apr 2024
16 Apr 2024
DECODING VIEWERSHIP: REIMAGINING TV AD MEASUREMENT BEYOND NIELSEN

Desk-less by Design: How MMWW's Early Bet on Remote Work Paid Off By members of the MMWW team Daniella Matias and Jennifer Smith   After announcing it would ditch its...

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30Mar 2024
30 Mar 2024
AD-SUPPORTED STREAMING: UNVEILING OPPORTUNITIES IN THE NEW MEDIA LANDSCAPE

AD-SUPPORTED STREAMING: UNVEILING OPPORTUNITIES IN THE NEW MEDIA LANDSCAPE EXPLORING THE IMPACT AND OPPORTUNITIES OF ADVERTISING I TEGRATION WITHIN MAJOR STREAMING SERVICES By: members of the MMWW team: Warren Howe...

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24Feb 2024
24 Feb 2024
Desk-less by Design: How MMWW’s Early Bet on Remote Work Paid Off

Desk-less by Design: How MMWW's Early Bet on Remote Work Paid Off By: Josy Amann, Co-Found + Managing Partner   We were remote before people could even conceive that was...

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25Oct 2023
25 Oct 2023
From Passive Scrolling to Active Engagement: Quora’s Role in Today’s Marketing Landscape

From Passive Scrolling to Active Engagement: Quora’s Role in Today’s Marketing Landscape By: Cory Halberstadt, Platforms Senior Supervisor, Social Media As marketers, it's crucial to constantly be exploring new opportunities...

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05Oct 2023
11 Dec 2023
Embracing the AI Revolution in Marketing: Harnessing the Best of Both Worlds – Humans and Machines
AI-marketing-shopping-2023

Embracing the AI Revolution in Marketing: Harnessing the Best of Both Worlds - Humans and Machines By:  Andy Amaya, Platforms Lead, Social Media AI is sliding into every corner of...

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02Oct 2023
11 Dec 2023
Attention Metrics – are they “primary KPI” ready?
attention-metrics-kpis-2023-opt

Attention Metrics - are they "primary KPI" ready? By: Matthew Hardwick, Analytics Supervisor Attention Metrics evaluate the delivery quality of placements and creatives. Attention Metrics, built on a variety of...

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Popular Post
  • FROM MATERIAL TO MEANINGFUL: THE NEW ERA OF NEW-HEDONISM IN…Wednesday - August 14, 2024
  • EMBRACING THE SHIFT: THE LONG-FORM VIDEO COMEBACKWednesday - August 14, 2024
  • 2024 ELECTION: POLITICAL SPENDING HITS ALL-TIME: WHAT BRANDS NEED TO…Wednesday - May 15, 2024
  • DECODING VIEWERSHIP: REIMAGINING TV AD MEASUREMENT BEYOND NIELSENTuesday - April 16, 2024
  • AD-SUPPORTED STREAMING: UNVEILING OPPORTUNITIES IN THE NEW MEDIA LANDSCAPESaturday - March 30, 2024
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