OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING.

Artificial intelligence tools are exploding. And the potential is near limitless. The number of new applications we’ll see, even in the near-term, is going to be absolutely incredible. So, we’re sharing five tools that we think could have a big impact on media planning and buying in the future.

Keep in mind that while the entire landscape of AI tools is in its infancy and many tools are still in beta, there are still tactical use cases to increase efficiency and streamline workflows. As these tools continue to develop new features in the future, we’ll keep an eye on how they can support businesses in bigger, more strategic ways.

Let’s get to the list!

First up we have Booth.AI

Booth AI is a generative tool that can place any product into real-looking photography. We got a chance to try this out and were impressed by how easy it was to use and how Booth AI was able to match elements like the camera angle, lighting and physical surroundings pretty flawlessly. On top of that, you can connect your Shopify product feed to pull pictures of your products directly into the platform. Just upload your products, add that human magic to generate the photography style, background and parameters – and boom, there are your creative assets. While the ability to add products onto people, such as clothing, as displayed on their homepage, is still being built out, and the website had a few hick-ups, we were still impressed with the technology.

What it could impact: Media buying
Why it’s on our radar: In the future, we could see Booth AI acting as a layer between a company’s product feed and either social media or retail media platforms to automatically generate, test and scale creative that is personalized to specific audiences or shoppers. Pretty cool!

Check it out:

Next, we have Channel

Channel is still in a closed beta (we’re on the shortlist!) so we haven’t yet had the opportunity to get our hands on this tool yet but the product videos and use cases look so inspiring, we had to add it to our list.

Channel uses a Large Language Model (LLM) to directly and easily visualize data from a company’s database. Employees or clients can ask a question in plain English such as “What is our revenue per store?” and that data will automatically appear in a variety of visual formats. From there, collaborative dashboards can be shared for input from different teams and departments.

What it could impact: Media analytics
Why it’s on our radar: The bottom line, Channel could significantly improve how agencies access and display data to unlock key trends and learnings. Over the past few decades, the process for gathering, cleaning, accessing, organizing and presenting data hasn’t been the most straightforward or easy process. With Channel, that could change. Marketers and media professionals won’t need to learn SQL or the complexities of navigating a database, they simply ask for the data they want in the way they want it and it appears!

Check it out:

Coming in at number 3 is Perplexity AI.

Perplexity AI might look identical to ChatGPT when you first visit the website but once you put in a prompt, you’ll notice a key difference: cited sources. Hooray!

There has been a lot of discussion about whether or not services like ChatGPT could take jobs from media planners and I am sure some of you have even tried prompting ChatGPT with something like “Write me a media plan for Company X” or “Write a plan for reaching audience Y.” And while it does a pretty decent job creating high-level outlines, without citing its sources or providing any insight into how it formulates the recommendations, it’s basically unusable for media planning (at this point).

What it could impact: Media planning
Why it’s on our radar: The ability to get cited sources that link out to exactly where that information is being pulled from, would be a game changer for media planning. Being able to do industry and audience research using a tool like Perplexity could dramatically improve the time it takes to create or update media plans would be a game changer.

At the moment, Perplexity AI is nowhere near as sophisticated as ChatGPT, often only generating a couple of paragraphs at most and even the sources sometimes can be questionable. However, we will definitely be keeping our eye on how this tool evolves.

Check it out:

Next on the list is Slides AI

Next up on our list could be a huge time saver as well. Slides AI takes raw text and builds out a presentation outline in Google Slides automatically, even pulling an initial round of stock imagery to compliment the slides.

What it could impact: Media planning, buying and analytics
Why it’s on our radar: Talk about a potential game changer! How many hours go into putting together that perfect client pitch or presentation? Did your client just move their QBR date by two weeks? Not a problem! Slides AI can help you get that presentation built out faster than ever.

This is a long way off from replacing the human storytelling needed to fully communicate the power of media, but it gives you a huge head start by giving you a rough framework. We can’t wait to see how Slides AI will grow in the future.

Check it out:

Last but not least, Browse AI

Browse AI is a tool that can automatically scrape data from any website. It’s another technology we’ve had for a while but now automated without needing to know how to code. With Browse AI, companies can use a friendly user interface that is as simple as clicking on the information you want to collect and have it automatically populate Google Sheets on an ongoing basis. Scrape shopping sites, job boards, Airbnb listings, anything you want!

What it could impact: Media planning
Why it’s on our radar: We could see these feeds becoming part of a much larger part of media planning in the future. There are dozens of different planning use cases for Browse AI such as competitor analysis monitoring competitor’s retailer prices at scale, or helping your sales team collect lead information automatically from companies across Linkedin. This tool empowers companies to gather more information more accurately without needing to know how to code. It’s as easy as point, click and save.

Check it out: