PERFORMANCE, YOU COMPLETE ME: PUTTING THE BRAND IN “BRANDFORMANCE” By Taji Zaminasli, Co-Founder and Managing Partner In today's highly competitive and unpredictable market landscape, marketers are under immense pressure to...
31May 2023
27Apr 2023
Who’s Responsible for Safeguarding Our Future? Everything Companies Need To Know About A.I. Safety
Who’s Responsible for Safeguarding Our Future? Everything Companies Need To Know About A.I. Safety BY: JOHN MCGRANE | APRIL 2023 The artificial intelligence (AI) floodgates are open, and every week...
11Apr 2023
Don’t Put Your Money or Media Under the Mattress
Don’t Put Your Money or Media Under the Mattress By Taji Zaminasli, Co-Founder + Managing Partner As the saying goes, “when times are good, you should advertise, when times are...
23Mar 2023
TikTok Launches Smart Performance Campaigns
TikTok Launches Smart Performance Campaigns As TikTok continues to cement its place in the global social media landscape, its ad offerings are evolving to match its competitors. The latest addition...
17Mar 2023
OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING.
OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING. Artificial intelligence tools are exploding. And the potential is near limitless. The number of new applications we’ll see,...
10Mar 2023
What Non- DTC Brands Can Learn From DTC Strategies
What Non- DTC Brands Can Learn From DTC Strategies Let’s face it, all campaigns are performance campaigns otherwise why would brands spend money on advertising if not to grow their...
02Aug 2022
MEDIA MATTERS WORLDWIDE IS AD AGE’S GOLD MEDIA AGENCY OF THE YEAR
MEDIA MATTERS WORLDWIDE IS AD AGE’S GOLD MEDIA AGENCY OF THE YEAR The Honor Caps an Award Streak for The Women-Owned Independent Agency SAN FRANCISCO, August 1, 2022 – Media...