PERFORMANCE, YOU COMPLETE ME: PUTTING THE BRAND IN “BRANDFORMANCE” By Taji Zaminasli, Co-Founder and Managing Partner In today's highly competitive and unpredictable market landscape, marketers are under immense pressure to...
PERFORMANCE, YOU COMPLETE ME: PUTTING THE BRAND IN “BRANDFORMANCE” By Taji Zaminasli, Co-Founder and Managing Partner In today's highly competitive and unpredictable market landscape, marketers are under immense pressure to...
Who’s Responsible for Safeguarding Our Future? Everything Companies Need To Know About A.I. Safety BY: JOHN MCGRANE | APRIL 2023 The artificial intelligence (AI) floodgates are open, and every week...
Don’t Put Your Money or Media Under the Mattress By Taji Zaminasli, Co-Founder + Managing Partner As the saying goes, “when times are good, you should advertise, when times are...
TikTok Launches Smart Performance Campaigns As TikTok continues to cement its place in the global social media landscape, its ad offerings are evolving to match its competitors. The latest addition...
OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING. Artificial intelligence tools are exploding. And the potential is near limitless. The number of new applications we’ll see,...
What Non- DTC Brands Can Learn From DTC Strategies Let’s face it, all campaigns are performance campaigns otherwise why would brands spend money on advertising if not to grow their...
MEDIA MATTERS WORLDWIDE IS AD AGE’S GOLD MEDIA AGENCY OF THE YEAR The Honor Caps an Award Streak for The Women-Owned Independent Agency SAN FRANCISCO, August 1, 2022 – Media...