Media Matters

Full-Service Media Planning & Buying Agency


Founded in 2005 by Josy Amann and Taji Zaminasli,  Media Matters is a 12 year old, 30+ person, women-owned company founded on the basis of transparency, results and a technology-forward holistic approach to Media Planning and Buying. 

MISSION STATEMENT: Media Matters is a technology forward, talent-driven media strategy and buying agency. Our virtual and agile workforce allows us to create work lifestyles that attract and retain top talent. Our investment in talent, along with a commitment to technology and research puts us at the forefront of innovation. Our cross-channel and programmatic media expertise is deep. This expertise, combined with an acute focus on marketing attribution and data visualization capabilities enable us to become an extension of our clients’ marketing teams. We work holistically with our clients to make the best business decisions. 

PROUD TO BE A FINALIST IN THE SFBIG's ANNUAL AWARD SHOW UP FOR:                           >> Boutique Agency of the Year!!!! >>



Some history....

Taji and Josy met in 2001, worked together for 4 years and started on the Media Matters' adventure in 2005. With Josy's background in Planning (Print, Outdoor, Direct Mail and Broadcast) and Taji's background in Buying (all things Digital, Radio and TV), it was a perfect combination for a boutique, full-service media planning & buying agency.

Both Taji and Josy came from big agency backgrounds (McCann-Erickson, Carat NA, Young & Rubicam, Lot 21, and Lowe Lintas & Partners) and were looking to focus on providing big agency experience with small agency customer service and efficiency. They were tired of the red tape and realized they could provide the same level of work, faster and without all the hoopla.  

Over the last 10 years, Media Matters has grown to a mid-sized Media Agency with over 35 employees -- all working virtually.  Media Matters has divisions in both San Francisco and Los Angeles.  We hire only senior level employees who have 10+ years of experience (with most of us having 15+!), which ensures your business will not be handed off to a junior planner.  

We aim to bring transparency to our clients in everything we do and pride ourselves on providing holistic Media vision to a very fragmented marketplace.

Celebration pictures from our 10 Year Anniversary!


We develop plans across all media: Digital, TV, Radio, Print, Outdoor, Social, Mobile, Email, Direct Mail, and Search. We handle all aspects of media, from beginning to end, including research, planning, negotiating, insertion orders, billing, tracking and optimization. We work with BtoB and BtoC campaigns, direct response and brand campaigns. We pride ourselves on our insane negotiation skills, relationships with our clients and vendors, efficiency (we are faster than big agencies!), and honesty (all of our fees are upfront—no hidden “billable hours”). Our clients tell us they appreciate the customer service and the level of expertise they receive. That is because everyone who works at Media Matters has 10 years+ experience. We have Programmatic, Broadcast, Digital, Search, Social, Outdoor, and Print experts that are all ready and waiting to serve our clients.

Powerful Partnerships

Do you need more of a full-service solution including creative? We can help you there too. We partner with some of the top creative agencies in the Bay Area, Los Angeles, and Portland and will recommend one that fits your needs. 

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